How to Cultivate a Loyal Social Media Following for Your IT Business

Will probably be your IT Solution Provider or Managed Service Provider (MSP) online business social?

One effective way to build a strong following for your MSP on Social Media platforms such as Twitter, Facebook and LinkedIn is to consistently provide your followers with good quality and even relevant content.

Many IT businesses mistakenly believe that this article has to be of their own creation. Understandable, but not many IT organisations that I know have the time or resources to set aside to producing content on a full-time basis.

So what can you will in terms of content that will attract an audience?

Curating Subject material

One way to attract a loyal tribe on-line is to be occupied as a curator of content – filtering and aggregating fantastic relevant content from your own sources.

This is a lot easier than you think. Chances are that, like me, you read a lot of useful articles by others on a day-to-day basis that may perfectly be relevant to your intended audience – an target market that includes clients and potential clients.

With this in mind, it’s unlikely you will be short of content to share.

The question now remains instant how best to share this content with your followers without disastrous them?

Bad Examples of Content Curation

We have all seen coding and programming examples businesses where the “Social Media Guru” for that corporate make has woken up and pumped out a ton of links all at once. Whilst those links may well be of interest to followers, they have a tendency to get ignored due to the overwhelming quantity of them.

Don’t succumb to this trap. Instead, drip feed your content.

Drip loading social media content

Drip feed your content to your audience at all hours allows them to digest it slowly rather than try to encolure in one go.

Social Media tools such a Tweetdeck and HootSuite have the capability to schedule status updates for Twitter, Facebook and LinkedIn – but if you have a lot of interesting content, when and what you have scheduled becomes confusing.

This is where the social media product Buffer comes in to play.

Using Buffer to drip-feed subject material

Buffer is a free app that allows you to create a buffer (the clue is in the name, eh? ) of up to 10 features for Twitter, Facebook or LinkedIn over 3 days or weeks – longer time frames are available in a Premium version – that should then be posted over the course of a day at pre-defined times of your choosing.

As well as the Buffer web-site, there are plug-ins in your web-browser to enable one-click buffering of interesting content you decide on, and you can also e-mail yourself at a special Buffer email address with content you want scheduled – useful if you find helpful content on the iPad or another mobile device.

Tracking taps of on your content

As well as integrating with your favourite URL shortening tools – such as bit. ly – Buffer at the same time generates statistics on the links you have shared so that you can observe how many people clicked through and re-shared those links. Handy for analysing the type of content your buy tiktok followers are interested in.


Using Buffer makes sharing useful, relevant content with your company Social Media audience a whole lot easier and more effectively.

Once you go into the habit of sharing relevant and interesting content as you may read it, thus providing valuable information to your readers, you’ll start to build a strong following of people who are interested in what you really need to share.